New Balance believes you don't have to be an athlete to be a runner. So they've always designed with imagination in mind. To remind people that NB sneakers are crafted for individuality, we're showing runners just how unique they can be.

Every runner is different. Every run is different.

Because our minds take us places only we can go.

Copywriters: Jeffrey Bauer, Emanuel Calderon, and Kelsey Rook

Art Director: Erwin Caluya